In the world of Internet browsing, a new dimension has certainly been
added with the introduction of E-commerce websites. Increasing popularity of
these sites has certainly contributed to an explosive growth of Internet usage
all over the world. Moreover, as these websites are getting more responsive and
user-friendly with multi-platform and multi-device support, a growing number of
people are adopting this advanced shopping technology.
Understanding the market dynamics play an important role in successful
planning and implementation of a good E-commerce website. In addition to these,
there are a few other things that website development companies are required to be careful about while developing an e-commerce
website. Here are five most important features considered mandatory for good
and efficient functioning of a website of this category.
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eCommerce Web Solutions
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Designing the website: An uncluttered and minimalistic design is the
first and foremost requirement of e-commerce solutions with a potential for success. Having a number of design elements
on the home page is a style that has passed out and a simple design that also
looks specious to the visitor is the ongoing trend in E-commerce website
designing. Having a catchy and attractive logo capable of engaging the
attention of the visitors is another basic pre-requisite. It should also carve
out and reflect a distinctive identity for the website. The business goal of
the website, along with products and services they sell, play a defining role
in logo designing for E-commerce websites. Therefore, a logo that is unique and
distinctive is always going to be a better choice.
User-Friendly Features: The checkout process is a very important
feature of e-commerce web development. An
easy and one-page checkout system is a mandatory feature of these sites. A
payment process via secured payment gateways is another prominent design
element along with dependable data encryption technology. Most websites are
found to offer free shipping on their product beyond a minimum amount of
purchase and it has certainly become an effective way of attracting customers
to the site.
Promotion and placement: People shop from E-commerce sites only because
they sell products and services against a very low price. Without discount,
promotional coupons and freebies, an E-commerce website has little chance of
success. Apart from promoting their products, placing them with a focus on
highlighting the core features along with views from different angles and
product description is also important.
In-built search engine: An in-built search engine is one of the most
important design elements of Magento E-Commerce Development. It allows the customer to search for the product
they were looking for based on criteria like brand, cost, category and size. It
must also have a secure log in option for E-commerce websites always involve
financial transactions.
Social media: Without social media promotion, ecommerce web solutions have little chance of success. More than
20% of total visitors in e-commerce sites are redirected from social networking
sites and allow the websites to better comment and interact with their target
customers.
All the five factors mentioned
above play a determining role in E-commerce website designing and without them
you can hardly expect a success.
